One press, at the moment you order
Smashing is a timing trick, not a shape. The patty hits the flattop and gets pressed once, hard, while it is still cold — that is where the crust comes from, and it only works to order.
İstanbul
Smashed to order.Never before.
A ball of beef, a hot flattop and enough pressure to build a crust you can hear. Nothing is pressed until you order it — that is the whole idea, and it is the reason we are called what we are called.
A loyalty app that pays out
Stamps toward a free meal, points toward rewards, and a standing discount once you reach Gold. Your card lives in the app; the counter scans it in a second.
Built to be opened again
Every store runs on the same three pieces of software — the customer app, the till app and the head-office dashboard. A new store is a row in a table, not a new system.
Where things stand
1
stores open
9
stamps to a free meal
15%
off at the top tier
smashè club
The card is in your phone
Collect a stamp on every visit and a free meal every 9. Earn points on what you spend and turn them into food. Reach Gold or Black and the discount comes off automatically at the till — nothing to remember, nothing to show but a code.
Franchising
Open a smashè club in your city
We are taking applications from operators who want to run a store, not just own one. Tell us where you are and what you have in mind, and we will come back to you.
- You will be involved day to day, not a silent investor.
- Access to the capital the format needs, without borrowing against the store's first year.
- You know your city — the streets, the rents and the footfall, not just the map.
- Food service experience helps, but a serious first-time operator with the right team is welcome.